Kuber Marketing

Turn first visits into regulars

Text and email campaigns, journeys that run on their own, and guest segments built from your own sales.

Kuber Marketing reads your sales to find the right guests, reaches them by text or email, follows up with journeys that run on their own, and stays silent during quiet hours.

Journeys

Build it once and it keeps sending

A journey starts when a guest matches a trigger, waits, sends a message, then checks what the guest did next. Each guest moves through on their own timing.

Send, wait and split

Send a message, wait, then use a yes/no split to send each guest down the right path.

Tags and segments keep up

Update a guest’s tags, or add and remove them from a segment, as they move through.

Webhooks to your own tools

A webhook step passes the guest to another system you use when they reach it.

Audiences

Know who your regulars are, and who’s drifting away

Kuber scores every guest on how recently they came in, how often they visit and how much they spend. That score puts each guest in a segment you can send to.

Simplified view with sample thresholds. Spend is part of every score.
Compliance

Send only to guests who said yes, at sensible hours

Consent, quiet hours, sending limits and a suppression list sit under every campaign and journey. You set them once.

[Kuber does not give legal advice. Owners stay responsible for their own messaging rules.]
  • Consent per guest, per channelEach guest’s yes or no for text and for email is kept separately, with a history of every change.
  • Quiet hoursSet in each location’s own time zone. Anything due in that window waits until it ends.
  • STOP and START repliesGuests can reply STOP to a text to opt out, or START to opt back in.
  • Opt-out footerMessages carry an opt-out footer, so guests can always say no.
  • Suppression listGuests who opt out go on the suppression list and are left out of every send.
  • Sending limits per guestCap how many messages one guest can get, so nobody hears from you too often.
Campaigns & templates

Pick a segment, pick a template, send

Start a campaign from a saved text or email template, edit the words, and send it to one segment or several, once or on a schedule.

See a demo
SMS

We miss you

For guests who haven’t been in for a while.

Email

New menu

Show new dishes with a photo and an order button.

SMS

Weekend special

A short note before Friday and Saturday service.

Email

Event night

Invite regulars to a tasting, pop-up or party.

Send once, schedule or repeat

Send a campaign now, schedule it, or repeat it weekly or monthly.

Test it and measure it

Try A/B versions, and keep a holdout group to see the extra revenue a campaign brought in.

Write with AI

Rewrite or shorten a message and get subject line ideas. Add the guest’s first name and the offer code as variables, and send picture messages (MMS) by text.

8 marketing reports

See how every message did

Explore reports

What each send earned

Overview, Campaigns, and Revenue & ROI show how every campaign did and the extra revenue it brought in against its holdout group.

How this week compares

The Scorecard sets this week against a baseline and against last year. Slow periods finds quiet hours, with Plan a campaign right there.

Guests, offers and cost

Guests (RFM) shows your segments, Promotions shows how offers did, and SMS usage & cost tracks what texting spends.

  • Overview
  • Campaigns
  • Revenue & ROI
  • Scorecard
  • Guests (RFM)
  • Promotions
  • Slow periods
  • SMS usage & cost

FAQ

Which channels can I send on?
Text messages (SMS, including picture messages by MMS) and email. Campaigns and journeys can use either one.
How do guests opt in and out?
Kuber keeps each guest’s consent for text and email separately, with a history of every change. Guests can reply STOP to a text to opt out or START to opt back in, and messages carry an opt-out footer. Anyone who opts out goes on the suppression list.
What are quiet hours?
A daily window, in each location’s time zone, when no marketing messages go out. Anything due in that window waits until it ends.
Can I see what a campaign earned?
Yes. Keep a holdout group that doesn’t get the message, and the Revenue & ROI report shows the extra revenue the campaign brought in.
What do RFM segments mean?
RFM stands for recency, frequency and monetary. Kuber scores guests on when they last came in, how often they visit and how much they spend, and groups them into segments like Champions, Loyal and At risk.
What does sending cost?
[Message pricing and any SMS limits to confirm.]

Give guests a reason to come back

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